The 5 Steps to Setting SMART Business Goals

S.M.A.R.T. is an acronym for the 5 steps of specific, measurable, achievable, relevant, and time-based goals.

Specific: Great goals are well-defined and focused.

Measurable: A goal white board posted in your office can help as a daily reminder to keep yourself and your employee focused on the targeted results you want to attain.

Attainable: Dream big and aim for the stars but keep one foot firmly based in reality. Check with your industry association to get a handle on realistic growth in your industry.

Relevant: Achievable business goals are based on the current conditions and realities of the business climate.

Time-Based: choose a time-frame to accomplish your goal.


Once your business goals are SMART, break down each goal into a specific set of tasks and activities to accomplish your goals. It’s important to periodically review your goals and make adjustments if necessary. Goal setting for your small business is an essential tool for success. Remember in the end to be SMART.